Hi, my name is
Keegan Hayes
I build products and programs
end-to-end.
Product & program manager with 7+ years shipping platform and consumer software end-to-end at Salesforce, DISH, and Charter, coordinating delivery across engineering, design, and business teams. I work at the intersection of product and design, from field research to roadmap to how the final thing looks and feels. And I design and build my own apps & websites on the side.
About Me
I'm a product and program manager with 7+ years driving digital systems and multi-team programs end-to-end, from discovery through launch, at Salesforce, Charter, and DISH. I work across the whole delivery arc and at the intersection of product and design: interviewing users in the field, mapping journeys with designers, running OKR and roadmap cadences, and coordinating sprint planning, UAT, and launch readiness across engineering, design, and business teams.
Highlights include driving $2M+ in annual savings at Charter and helping ship a payment integration to 10M+ users at DISH. I also build and ship my own apps, so I understand the stack and the craft, not just the roadmap.
Most recently I founded Uncover, where I built a case management platform to fill a real market gap. I ran every side of the business end-to-end and I'm now bringing that builder energy back to full-time product and program management.
Product & Program
- ▹Product Strategy & Ownership
- ▹Program & Project Management
- ▹Roadmap & Prioritization
- ▹Sprint & Release Planning
- ▹User Acceptance Testing (UAT)
- ▹Launch Readiness
- ▹Stakeholder Alignment & Consensus
- ▹Executive Communication
- ▹Cross-Functional Leadership
Delivery & Technical
- ▹User Research & Usability Testing
- ▹OKR & KPI Design
- ▹Risk & Dependency Management
- ▹SQL & Data Analysis
- ▹API & Integration Strategy
- ▹ETL & Data Migration
- ▹AI Tools & Agents in Product
- ▹Salesforce Platform
- ▹Jira · Asana · Linear
Experience
Founder
Uncover
Sep 2024 - June 2026
Denver, CO
- ▹Built a case management SaaS platform to fill a market gap for private investigators, whose options were lawyer-specific tools, generic platforms needing heavy customization, or systems gatekept for law enforcement; developed out of a workflow pain point from running a part-time private investigation firm
- ▹Ran every side of a single-member LLC: product, development, sales, marketing, advertising, SEO, accounting, and website development
- ▹Closed the business to return to full-time product & program management
Senior Product Program Manager
Salesforce
Jan 2022 - Aug 2024
Denver, CO
- ▹Drove delivery for AppExchange, Salesforce's enterprise app marketplace — coordinating launch readiness across dev teams and cross-functional partners (product, design, marketing, legal) to move features from business requirements to release
- ▹Managed milestone and dependency tracking, participated in UAT planning, and delivered continuous program-health updates to executives and stakeholders across multiple time zones
- ▹Built OKR and quarterly planning roadmaps for AppExchange programs across multiple dev teams
- ▹Coordinated internationalization work that let marketing teams update Japanese marketplace content without developer involvement, creating the foundation to scale into new markets
Solutions Manager
Sling TV (DISH Network)
Mar 2021 - Dec 2021
Denver, CO
- ▹Ran a Google Pay integration as Sling's pilot partner for Google's new API — validating the architecture and implementation and providing real-time feedback that guided Google's development; rolled out to 10M+ users across mobile and web
- ▹Coordinated requirements, testing, and release timing across engineering, design, and Google's product team to validate the integration before its full launch
- ▹Led roadmap prioritization and executive communication; defined success metrics and coordinated execution across engineering and business teams
Product Manager, MDU WiFi
Charter Communications (Spectrum)
Sep 2017 - May 2020
Denver, CO
- ▹Owned product strategy, roadmap, and delivery end-to-end for a B2B2C hardware/software platform serving 1,000+ properties and 100,000+ residents
- ▹Traveled to customer sites to interview property managers and tenants, sat in on usability testing, and turned what I learned into roadmap decisions
- ▹Drove an architecture and packaging redesign that delivered $2M+ in annual cost savings, and helped win large accounts with a self-service management platform
- ▹Led a team of product analysts and QA engineers; ran formal release and sprint planning with engineering and managed vendors under strict SLA frameworks
- ▹Ran QA and user acceptance testing for platform releases — developing test protocols and training materials for field and network operations teams
Product Analyst
Zayo Group
Jan 2017 - Sep 2017
Denver, CO
- ▹Drove product strategy, pricing, and RFP proposals for carrier services supporting a portfolio with millions in monthly recurring revenue
- ▹Led ETL and data migration for multiple acquisitions, standardizing acquired-company data for ingestion into Salesforce and other platforms
- ▹Helped build the company's customer-facing Salesforce sales product; selected for a 10-person task force on special projects with the C-level executive team
Featured Work
Products I've designed, built, and shipped end to end.
Rulebook Manager
Fantasy League Governance Platform
!The Problem
Every fantasy league has a rulebook; almost none work. Rules live in a Doc nobody opens, amendments pass by tacit agreement, voting has no audit trail, and the commissioner becomes a single point of failure carrying all the institutional memory.
✓The Solution
Treat the league like the tiny democracy it is. Living, version-controlled rulebooks with AI-parsed ingest, proposals with activity history, and real-time in-person voting on the projector with phones as ballots — every amendment captured forever.
Park Mountain Campground
A marketing and booking website for a family-owned RV and tent campground near Schroon Lake, NY. Built to sell the experience, surface the practical details campers actually ask about, and make “Book Now” the obvious next step.
Visit site
This Portfolio
The site you are on. I treated it as a real product: defined the audience and goal, designed a theming system, built a content-driven case study architecture, and shipped it with SEO and accessibility baked in.
Visit siteWhy this matters for product & program roles: I can sit down with engineers and architects, understand technical constraints, and have informed conversations about trade-offs. These projects required end-to-end ownership,identifying a real problem, prioritizing what to build, coordinating the delivery, and shipping a working product. The same product thinking and program discipline I bring to cross-functional teams.
What's Next?
Get In Touch
I'm currently exploring new product and program management opportunities. Whether you have a role in mind, a question, or just want to connect, I'd love to hear from you.
Say Hello